SCORE: Home-Based Business: Options and Plans for Growth

This workshop will concentrate on various options for growing the home-based business along with how to develop the strategies needed to sustain growth.  

Growth options discussed:

• Adding additional support staff, employees, independent contractors, social media specialists
• Securing a production facility outside the home
• Finding and securing a brick-and-mortar retail location
• Having a space in a co-working or cooperative production space
• Develop sales through wholesale distribution, expansion of the product or service offerings and use of a co-packer

Strategies to sustain growth include:

• Improving the current website and social media marketing function
• Improving traditional marketing strategies
• Participation in farmer's markets, popup events, tent sales, food trucks, community celebrations
• Active involvement in trade association, meetup groups, networking events, community organizations
• Developing a sales calendar and sales/profit proforma
• Financing the growth opportunity